Recently, renowned global brand, Bet365 launched their operations in Ghana complete with local payment methods for local players.
On the contrary, Nigeria with the largest market share for igaming in Africa seems to be struggling to attract the biggest betting brands in the world.
While there are a few brands from Eastern Europe like 1xBet and 22Bet present in Nigeria, the more popular brands like Bet365 and Unibet have overlooked Nigeria.
While Nigeria has what looks like a liberal market for igaming, the biggest brands do not find the country attractive enough for operations in Nigeria.
The Bet365 example in Ghana is quite telling. This is because Ghana does not have the market size Nigeria boasts of and clearly not even the demographic required for a betting company to be successful. Yet, Bet365 decided to launch its presence in Africa in Ghana.
With the absence of some of these famous global brands, igaming enthusiasts in Nigeria are missing out on the best betting bonuses
Away from the Kenyan and Ghanaian examples, a much smaller country in Southern Africa, Zambia recently welcomed Unibet, another global brand.
Despite not anywhere close to any of the biggest online betting industries in Africa, Zambia are beginning to pull their weight.
Sadly, Nigeria is not getting any consideration from the big international brands.
Many have attributed the lack of interest in the igaming industry here in Nigeria to a few factors.
The regulatory framework is still in its infancy with a lot of uncertainty for betting companies. Granted the National Lottery Regulatory Commission is doing its best to standardize the online betting industry, there is still a long way to go.
However, analysts are quite optimistic that it is just a matter of time before the global brands begin to troop into Nigeria.
On the contrary, Nigeria with the largest market share for igaming in Africa seems to be struggling to attract the biggest betting brands in the world.
While there are a few brands from Eastern Europe like 1xBet and 22Bet present in Nigeria, the more popular brands like Bet365 and Unibet have overlooked Nigeria.
While Nigeria has what looks like a liberal market for igaming, the biggest brands do not find the country attractive enough for operations in Nigeria.
The Bet365 example in Ghana is quite telling. This is because Ghana does not have the market size Nigeria boasts of and clearly not even the demographic required for a betting company to be successful. Yet, Bet365 decided to launch its presence in Africa in Ghana.
With the absence of some of these famous global brands, igaming enthusiasts in Nigeria are missing out on the best betting bonuses
Away from the Kenyan and Ghanaian examples, a much smaller country in Southern Africa, Zambia recently welcomed Unibet, another global brand.
Despite not anywhere close to any of the biggest online betting industries in Africa, Zambia are beginning to pull their weight.
Sadly, Nigeria is not getting any consideration from the big international brands.
Many have attributed the lack of interest in the igaming industry here in Nigeria to a few factors.
The regulatory framework is still in its infancy with a lot of uncertainty for betting companies. Granted the National Lottery Regulatory Commission is doing its best to standardize the online betting industry, there is still a long way to go.
However, analysts are quite optimistic that it is just a matter of time before the global brands begin to troop into Nigeria.