William Hill links up with 2mee to provide player engagement services

In an effort to increase player engagement, William Hill has reached an agreement with the tech platform 2mee.

As part of the agreement, William Hill will use 2mee's unique HoloMessage® technology to display clickable pop-up videos featuring messages from its team and brand advocates on its website and mobile app.

Influencers will use their smartphones to record messages, which will be routed through the 2mee platform and sent to customers at predetermined times.

 

[Ganardo]

William Hill's collaboration with 2mee aims to elevate player engagement through innovative HoloMessage® technology. This partnership allows William Hill to integrate clickable pop-up videos featuring personalized messages from its team and brand advocates directly on its website and mobile app. Utilizing influencers to record messages via smartphones, routed through the 2mee platform, ensures customers receive timely and impactful communications. This initiative demonstrates William Hill's commitment to enhancing user experience by leveraging interactive digital solutions.