The Ring of Fire boxing match between Tyson Fury and Oleksandr Usyk has William Hill listed as its official UK betting partner.
The fight, which took place on May 18 in the Saudi capital of Riyadh, saw Usyk of Ukraine defeat Fury of the UK via split decision to win the undisputed heavyweight title.
The operator's branding was shown during the event on DAZN, TNT Sports, and Sky Sports Box Office, greatly boosting sponsorship. Additionally, the bookmaker obtained permission to brand its online and physical stores using the fight's billing name, "Ring of Fire."
The fight, which took place on May 18 in the Saudi capital of Riyadh, saw Usyk of Ukraine defeat Fury of the UK via split decision to win the undisputed heavyweight title.
The operator's branding was shown during the event on DAZN, TNT Sports, and Sky Sports Box Office, greatly boosting sponsorship. Additionally, the bookmaker obtained permission to brand its online and physical stores using the fight's billing name, "Ring of Fire."