On Saturday night, an unprecedented 9.9 million people tuned in to watch the Eurovision Song Contest. William Hill declared shortly before the Eurovision Grand Final over the weekend that it would donate all the proceeds from the competition to the UK-based organization Support Ukraine. According to the official estimates, William Hill will donate £200,000 to Support Ukraine, which will be used to buy food and supplies for Ukrainian families who were forced to flee their homes due to the war and come to the UK.