With Lucky Generals, GambleAware launches its first "cloud" public impact campaign.

GambleAware launched a new campaign with Lucky Generals to show how gambling affects people's lives.

They put up a clear message in Birmingham saying, “Gambling clouded everything I did,” which gets hidden by smoke. This campaign aims to reduce the shame around gambling problems.

They want to help those affected and encourage them to seek support. This is part of GambleAware's effort to raise awareness about gambling harms.
 
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