Data confirm that in Europe, women are increasingly participating in sports wagering and when they do so, they’re betting on women’s athletic competitions.
Members of the US Women’s National Team. Soccer is driving an increase in sports betting among women in Europe.
That according to a recently published study by German Sports University Cologne. The “Breaking Barriers: Assessing Women’s Sports, Betting, and Integrity Challenges” study, commissioned by European gaming giants Entain, Flutter Entertainment and Stats Perform along with the International Betting Integrity Association (IBIA), All-In Diversity Project (AIDP), is the first to examine the attributes of the women’s sports wagering market as well as “potential vulnerability of women’s sports to match-fixing.”
Entain owns half of BetMGM while Flutter controls 95% of FanDuel — the largest online sportsbook operator in the US.
Members of the US Women’s National Team. Soccer is driving an increase in sports betting among women in Europe.
That according to a recently published study by German Sports University Cologne. The “Breaking Barriers: Assessing Women’s Sports, Betting, and Integrity Challenges” study, commissioned by European gaming giants Entain, Flutter Entertainment and Stats Perform along with the International Betting Integrity Association (IBIA), All-In Diversity Project (AIDP), is the first to examine the attributes of the women’s sports wagering market as well as “potential vulnerability of women’s sports to match-fixing.”
Entain owns half of BetMGM while Flutter controls 95% of FanDuel — the largest online sportsbook operator in the US.
