Xtremepush signs deal with Kambi Group

Kambi has signed a historic deal with Xtremepush, the top supplier of AI-powered CRM and loyalty marketing, to improve the sportsbook provider's player retention capabilities through powerfully tailored experiences.
Through the agreement, Kambi will use live behavioral and betting data to integrate Xtremepush's unified solution to provide its operator partners with gamification and targeted communications at scale through its Kambi Engage ecosystem.

 

[gwolf666]

Kambi has partnered with Xtremepush, a leader in AI-driven CRM and loyalty marketing, to enhance its sportsbook player retention capabilities. The integration of Xtremepush's solution into Kambi Engage will leverage live behavioral and betting data to deliver gamification and targeted communication at scale. This collaboration aims to create personalized player experiences and strengthen Kambi's operator offerings.