Australian casino operator Crown Resorts already has a tight relationship with the Australian Football League (AFL), but hopes to make it tighter. In spite of the growing campaign to widen the gap between gambling and sports, Crown is on a mission to establish new sponsorships with the league and its clubs.
Crown is targeting the AFL and clubs in Victoria in an effort to help it recover from all the negative press it has received over the past couple of years. The fallout from accusations of money laundering and gambling by criminals has been well-documented, and the casino operator is on the hook for hundreds of millions of dollars in fines.
Crown is targeting the AFL and clubs in Victoria in an effort to help it recover from all the negative press it has received over the past couple of years. The fallout from accusations of money laundering and gambling by criminals has been well-documented, and the casino operator is on the hook for hundreds of millions of dollars in fines.