DraftKings and Barstool Sports have formally agreed to a multiyear partnership.
The founder of Barstool announced shortly after Super Bowl LVIII that his sports media company would be resuming its partnership with DraftKings as the official betting partner for the fantasy and sports betting company.
After the founder repurchased Barstool from PENN Entertainment in 2023 for $1, non-compete agreements were terminated, and this deal—which was first reported last month—came to pass.
The founder of Barstool announced shortly after Super Bowl LVIII that his sports media company would be resuming its partnership with DraftKings as the official betting partner for the fantasy and sports betting company.
After the founder repurchased Barstool from PENN Entertainment in 2023 for $1, non-compete agreements were terminated, and this deal—which was first reported last month—came to pass.
