IGT Extends ‘Wheel of Fortune’ Licensing for 10 Years

International Game Technology (NYSE: IGT) announced Monday that it inked a 10-year agreement with Sony Pictures Television that secures licensing of the famed “Wheel of Fortune” brand across a variety of wagering platforms.

Financial terms of the deal weren’t disclosed. The new contract kicks in on Jan. 1, 2025, and runs through Dec. 31, 2034. The new accord allows IGT to license “Wheel of Fortune” across the casino gaming, lottery, iGaming, and iLottery mediums and features nonexclusive rights that allow the gaming device manufacturer to license the brand on free-to-play social casinos.

IGT is the manufacturer behind the “Wheel of Fortune” slot machines found in scores of land-based casinos across the US. The various iterations of that game are among the most popular slot titles in the country and cement IGT’s status as one of the top three slot makers in North America.

“Wheel of Fortune” slot machines are beloved by bettors because some versions of the game include the potential for massive payouts. Over the past year, the game has delivered multiple six- and seven-figure awards to bettors in Las Vegas, and at regional and tribal casinos.
 
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