PrizePicks on Thursday announced a multiyear sponsorship agreement with NASCAR. It marks the first such deal the Atlanta-based fantasy sports operator has signed with a major professional US sports league.
Talladega
Cars race toward the starting line at Talladega Superspeedway for the Geico 500. This year’s edition of the race will mark the beginning of a multiyear sponsorship deal between NASCAR and PrizePicks.
Under the deal, PrizePicks will serve as an official fantasy sports partner of the stock car racing organization, which is celebrating its 75th season this year. The partnership officially begins this weekend at one of the sanctioning body’s biggest events, the Geico 500 at Talladega Superspeedway in Alabama.
“We’ve always taken great pride in the fact that a great deal of our marketing and partnerships remain true to our southern roots,” said PrizePicks Cofounder & CEO Adam Wexler in a statement. “Working with NASCAR is the best of all worlds, an organization based in the South with a national footprint that is consistently growing on our platform.”
Talladega
Cars race toward the starting line at Talladega Superspeedway for the Geico 500. This year’s edition of the race will mark the beginning of a multiyear sponsorship deal between NASCAR and PrizePicks.
Under the deal, PrizePicks will serve as an official fantasy sports partner of the stock car racing organization, which is celebrating its 75th season this year. The partnership officially begins this weekend at one of the sanctioning body’s biggest events, the Geico 500 at Talladega Superspeedway in Alabama.
“We’ve always taken great pride in the fact that a great deal of our marketing and partnerships remain true to our southern roots,” said PrizePicks Cofounder & CEO Adam Wexler in a statement. “Working with NASCAR is the best of all worlds, an organization based in the South with a national footprint that is consistently growing on our platform.”