According to a recent Sportico report, Barstool Sports' non-compete agreement, which was a condition of the Penn Entertainment sale, might expire following the Super Bowl.
Barstool is finalizing a marketing agreement with DraftKings Sportsbook, which will be signed once the non-compete period has passed, according to anonymous sources cited by Sportico.
The story claims that as part of the agreement, Barstool would link its audience to the sportsbook and incorporate DraftKings odds into its content. Barstool Sports is reportedly getting low eight figures in compensation in exchange.
Barstool is finalizing a marketing agreement with DraftKings Sportsbook, which will be signed once the non-compete period has passed, according to anonymous sources cited by Sportico.
The story claims that as part of the agreement, Barstool would link its audience to the sportsbook and incorporate DraftKings odds into its content. Barstool Sports is reportedly getting low eight figures in compensation in exchange.