Unibet signs deal with National Hockey League in Sweden

In Sweden, Kindred Group and the National Hockey League have extended their partnership, allowing Unibet to continue offering ice hockey betting services in the area.

In Sweden, Unibet will have exclusive access to a number of associated marketing rights under the recently mediated agreement, which will last for several years. The agreement will include digitally enhanced dashboards with the Unibet logo. The partnership will also aim to raise awareness of ice hockey in the country and increase fan engagement.

 

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Kindred Group has renewed its partnership with the National Hockey League (NHL) in Sweden, allowing Unibet to maintain its ice hockey betting services in the region. The extended agreement grants Unibet exclusive access to various marketing rights for several years, including digitally enhanced dashboards featuring the Unibet logo. This collaboration aims to boost ice hockey's visibility in Sweden while enhancing fan engagement. By leveraging their partnership, Kindred Group and the NHL are set to create an exciting platform for sports enthusiasts, ensuring that Unibet remains a key player in the Swedish betting market.